![]() When a studio creates their first great game, it's a huge leap of faith: their time is running out, their resources are not enough, they don't have enough money.Īfter the purchase, each key employee has a lot of money, resources are seemingly infinite and your new management has no idea about what you are doing basically. I believe it can be explained without the Meta (or even EA) having malicious intent. You have to trust that a tech billionaire founder CEO leading one of the most innovative tech companies, and his legion of tech executive lieutenants, know a little more about business than your average Redditor. You'll probably fail, because it's really hard, but still, that doesn't mean you should waste time selling lemonade, even if you could successfully make $1000 dollars doing it. Instead, you might try to start a tech business, or do real estate. So you might as well not waste your time even trying. If I ask you to deliver me $100 Million dollars, going all in on a lemonade stand is not going to get you there, no matter how good at selling lemonade you are. Because, again, "winning" a $10 B gaming market is still losing to them. All these failed products - Horizon Worlds, Quest Pro, etc, are failing at this so far, but are addressing this 100 B problem. For that, they need to create the next smartphone platform, not the next gaming console. Meta could just focus on gaming and dominate that market, but the end result is investing like 30 B to win a 10 B market, which is an abject failure for a business of their size. The max addressable market for a VR gaming device is maybe 10 B (based on PlayStation's 20B market). They need to create uniquely valuable VR propositions for people, and despite failing to do so thus far, that's what they're trying and need to do. Winning the VR gaming market is small fries compared to ads revenue, so it's a drop in the bucket to big ads players like Meta. I'm not going to browse the Internet on the Quest just because I game on it, I have a smartphone for that. Games did not popularize smart phones, and the Playstation and Xbox are not used for daily Internet activities despite being massively successful gaming devices. And no, games are not an entry to VR adoption for other things. Meta's business is ads, for that they need people to use VR for everyday life, not for games, because games do not generate ads data or sell ads. Name one company whose core business is games with the revenue of Google, Apple, or Meta.
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